The Burberry Prorsum Spring/Summer 2013 collection, showcased during London Fashion Week, remains a significant moment in the brand's history, a testament to creative director Christopher Bailey's masterful blend of heritage and modernity. This collection, brimming with vibrant colours, playful prints, and a distinctly British sensibility, cemented Burberry's position at the forefront of luxury fashion. This article will delve into the various aspects of the collection, from its runway looks and beauty elements to its lasting impact and the eventual phasing out of the "Prorsum" label. We will also explore the broader context of the Burberry Prorsum brand and its legacy.
Prorsum Burberry Meaning:
Before we delve into the specifics of the Spring/Summer 2013 collection, it's crucial to understand the significance of "Prorsum." The Latin word "Prorsum" translates to "forward," signifying Burberry's commitment to innovation and progress within the luxury fashion sphere. The Prorsum line represented the pinnacle of Burberry's creativity, showcasing the most innovative and cutting-edge designs. It was a distinct label within the Burberry brand, differentiated from its more classic and readily accessible lines. This higher-end positioning reflected in the use of premium materials, intricate craftsmanship, and a focus on runway-inspired pieces.
Burberry Prorsum Spring Summer 2013: Runway Looks
The Spring/Summer 2013 runway show was a vibrant display of British summer. Bailey drew inspiration from the English countryside, infusing the collection with a sense of romanticism and youthful energy. The palette was a feast for the eyes, featuring pastel shades like blush pink, sky blue, and lemon yellow, contrasted with bolder tones of emerald green and deep navy. The signature Burberry check, a cornerstone of the brand's identity, was reimagined in various iterations, appearing as subtle accents on dresses and coats, or as bold, graphic prints on skirts and blouses.
The collection showcased a range of silhouettes, from flowing maxi dresses and breezy skirts to tailored trench coats and structured jackets. Sheer fabrics, delicate lace, and intricate embroidery added a touch of femininity and sophistication. Many pieces featured a playful juxtaposition of textures, combining lightweight silks and chiffons with heavier wools and leathers. This contrast created a dynamic visual interest, reflecting the collection's eclectic yet cohesive aesthetic. Key pieces included:
* The Trench Coat: Reimagined in lighter fabrics and pastel shades, the iconic trench coat remained a central element, showcasing its enduring relevance.
* Printed Dresses: Floral and abstract prints adorned flowing maxi dresses, capturing the spirit of a carefree summer.
* Tailored Separates: Smartly tailored jackets and trousers offered a sophisticated alternative to the more whimsical pieces.
* Embroidered Details: Intricate embroidery added a touch of luxury and craftsmanship to many of the garments.
The overall feeling was one of effortless elegance, a style that was both refined and approachable. The collection wasn't overly fussy or complicated; it focused on clean lines and wearable silhouettes, showcasing the versatility of Burberry's designs.
Beauty and Models:
The beauty look for the Spring/Summer 2013 show complemented the collection's romantic and youthful spirit. Makeup artist Wendy Rowe created a natural, fresh-faced look, emphasizing glowing skin and a soft, rosy flush. Hair was styled in loose, tousled waves, enhancing the overall feeling of effortless chic. The models, a diverse group of international faces, embodied the collection's spirit of youthful energy and effortless grace. Their confident strides down the runway further amplified the impact of Bailey's designs.
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